What is AVIF?
AVIF stands for AV1 Image File Format. It was released in 2019 by the Alliance for Open Media, a group that includes Google, Apple, Microsoft, Mozilla, Netflix and Amazon. It stores a single frame compressed with the AV1 video codec inside a HEIF container (the same container family as iPhone HEIC photos), but AV1 is royalty-free, so anyone can support it.
AVIF is impressively efficient. It handles smooth gradients and fine detail well at low file sizes, supports transparency, and can store HDR images with 10 or 12 bits per colour. That is why image CDNs and large sites increasingly serve AVIF to browsers that accept it.
Who supports AVIF
| Software | AVIF support |
|---|---|
| Chrome and Edge | Yes (Chrome since version 85, 2020) |
| Firefox | Yes, since version 93 (2021) |
| Safari | Yes, since Safari 16 (2022) |
| Windows Photos | With the AV1 Video Extension installed |
| Older phones, many editors, office apps and upload forms | Often no |
So an image saved from a website as .avif may display fine in your browser yet refuse to open anywhere else. Converting to JPG solves that.
How much bigger will the JPG be?
AVIF’s efficiency works against you here. We saved two 1920 × 1200 landscape photos both ways, as AVIF at a typical web setting and as JPG at quality 90:
| Photo | AVIF | JPG (quality 90) | Growth |
|---|---|---|---|
| Hills and sky | 35 KB | 301 KB | 8.6× |
| Forest lake | 51 KB | 314 KB | 6.2× |
The JPG is not better quality than the AVIF; both formats are lossy, and converting cannot restore detail the AVIF discarded. The JPG simply needs more bytes to describe the same picture. If size matters, lower the quality to 80, or use Compress to KB to hit an exact limit.
How the converter decodes AVIF
The tool first asks your browser to decode the image, which handles colour profiles, HDR tone mapping and rotation. On older browsers without AVIF support it falls back to libavif, the reference decoder, compiled to WebAssembly. Either way everything happens on your device; nothing is uploaded.
The decoded image is then saved with MozJPEG. Because JPG has no transparency, see-through areas are filled with the background colour you choose (white by default). Images with HDR or wide colour are converted to standard 8-bit colour, which looks right on ordinary screens; the brightest HDR highlights may look a little flatter than in an HDR viewer.
Converting on your own computer
- Windows 11: install the free AV1 Video Extension from the Microsoft Store, open the file in Photos or Paint and use Save as to choose JPEG.
- Mac: on macOS Ventura and later, Preview opens AVIF; use File → Export and pick JPEG.
- Any device: this page, for one image or a whole folder at once, with the original file names kept (
hero-image.avifbecomeshero-image.jpg).
Tips
- Keep the AVIF if you might use the image on a website again: it is the smaller, more modern file.
- Got WebP images too? Use WebP to JPG. iPhone photos in HEIC format convert with HEIC to JPG.
- To shrink the converted JPGs, try Compress Image, or combine them into one document with JPG to PDF.